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OUR STORY

Rooted in Purpose, Growing with Intention

We started with a simple belief: everyone deserves access to premium, transparently sourced CBD. From US farmers soil to your shelf, this is our story.

Holiday CBD gift box with gummies jar, full-spectrum tincture, relief rub tin, and citrus moisturizing lotion nested in.
OUR MISSION

From USA Soil to Your Doorstep

Everything we make begins with vetted, U.S.-sourced hemp. We work directly with farmers and extractors to ensure every plant is grown using the cleanest farming practices pesticide-free and cultivated with care. Our hemp is extracted using clean, gentle methods to preserve potency and purity. Every batch is third-party lab tested, so you always know exactly what you're getting.

  • Transparency in every step
  • Quality without compromise
  • Community-driven growth
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OUR JOURNEY

How We Got Here

We received our USDA organic certification.

Started as an extractor, focused on clean sustainable farming practices and to ensure farmers had a profitable cash crop.

2019
2020

Became FDA registered

The extraction and farming became very saturated, and prices plummeted. We reevaluated how we could continue to produce exceptional products while still helping local farmers. We continued and stock piled extracts, while helping farmers capitalize on down stream products. We focused on creating clean formulations and end products for consumers.

CEO

During COVID, hemp products became the #1 new entrepreneur business. We focused on perfecting our clean formulations and assisting other companies in starting and growing their brands.

2021
2022

Expansion & Certifications

Focused on expansion and new product lines, including gummies and topicals. Achieved further certifications including Demeter Certified (Certified Biodynamic) and GMP Certification.

Growth & Customer Experience

Continued expanding our product lines and distribution network. Invested in improving the customer experience across the board; from faster order processing and fulfillment to better communication and support for both retail partners and direct consumers.

2023
2024

New Product Lines

After years of monitoring market trends and consumer demand, we expanded into new product categories including pet treats, CBD beverages, and more — bringing the same quality standards to every new line.

Scaling & Innovation

Continued scaling our manufacturing capabilities to meet growing demand across all product lines. Focused on innovation in formulation and strengthening partnerships with brands nationwide through our white label and contract manufacturing services.

2025
WHAT WE STAND FOR

Our Core Values

Transparency

Every product comes with lab results. No proprietary blends, no hidden ingredients. You see exactly what goes into every bottle.

Quality

USA grown hemp, with suppliers that are vetted to ensure the highest potency and purity in every product.

Sustainability

Recyclable packaging, carbon-conscious shipping, and regenerative farming practices. We believe wellness should never come at the planet's expense.

Community

We reinvest in the Wisconsin farming communities that make our products possible and support local wellness education initiatives.

Education

We believe an informed customer is our best customer. Our resources help you understand CBD, dosing, and what to look for in quality products.

Innovation

From nano-emulsion technology to novel cannabinoid formulations, we invest in R&D to bring you the most effective products science can offer.

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